VideoEgg

Nikon, US Navy and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone

[ 2008.11.18 | Press Release ]

New Model Delivers Superior Ad Experience and Brings Accountability To European Brand Advertisers

[ 2008.09.29 | Press Release ]

LONDON - Advertising network VideoEgg has appointed Paps Shaikh as European managing director.

[ 2008.09.23 | News Article ]

VideoEgg UK Expansion Meets Growing Demand of European Ad Market

London – 22 September, 2008: VideoEgg, the rich media ad network that guarantees brand engagement, today announced the appointment of Paps Shaikh as European managing director. Based in London, Shaikh will be responsible for implementing strategies that contribute to the continued success of VideoEgg in the United Kingdom (U.K.) and Europe, as well as expanding the sales organisation to meet growing demand.

[ 2008.09.23 | Press Release ]

Rich media ad network VideoEgg has appointed Paps Shaikh as European MD.

Shaikh joins VideoEgg from AdJug, the online advertising marketplace, where he was a founding director and VP of advertising. Before this he was VP business development at 'how to' video service Videojug.com, helping to launch the service in the UK. He has also held senior positions at both MIVA and Emap.

Shaikh will be based in London with a UK and European remit that includes expanding the sales organisation to meet growing demand for rich media advertising.

VideoEgg offers advertising opportunities across video, social and gaming environments and has worked with brands including Puma, Coca Cola, Unilever and HP.

By Greg Brooks

Click here to see this article on NewMediaAge.co.uk

[ 2008.09.22 | News Article ]

Across all media we are witnessing a move toward demand-based consumption where users control what and when they watch. This is foundational to a generation coming of age in an online-driven media world.

At the same time, we've never had more avenues to reach the consumer. Think about it -- games, personal communications (email, social networking, chat), mobile, reference (dictionary, health reference etc.), commerce (Amazon, eBay)-- all now over interactive messaging opportunities. These are new additions to the media marketplace, many of which break targeting conventions based on content adjacency. With users averaging 20 sites visited per week, audience aggregation will become much more important than simple contextual buys.

[ 2008.09.04 | News Article ]

We think the success of online advertising will result from user interaction. Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty...and buy stuff.

VideoEgg is on the leading edge of creative use of Flash and online video. The company has just launched a program for Nike in the United States.

It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites. Very interesting sharing functionality. See a screen grab below.

You can see the ad which is presently showcased on the VideoEgg home page.

[ 2008.08.23 | News Article ]

VideoEgg launches five new video ad units today

[ 2008.07.10 | News Article ]

As anyone who has been reading my column knows, I've been traveling hill and dale (or more likely Facebook and FriendFeed) in search of workable ad models for social media. I'm certainly not alone — if you want to read the latest example of how this is much harder than it looks, read today's story in The Wall Street Journal (subscription required) about Google's fits and starts at making YouTube as much of an advertising hit as it is a consumer one.

[ 2008.07.09 | News Article ]

If there is one thing I've heard from family and friends about video ads through the years it is how annoying everyone thinks they are. They are hard to see, too slow, the same one plays over and over, etc. A lot of this has to do with the technology that publishers use and people's own connection speeds.

[ 2008.07.09 | News Article ]

VideoEgg is rolling out a host of new video features designed to increase viewer engagement across its ad network.

[ 2008.07.09 | News Article ]

As YouTube struggles to make money on advertising, according to a story today in the Wall Street Journal, and reportedly may resort to pre-roll ads (which consumers hate, but advertisers love), maybe they should take a look at some of the innovative ad units coming out of VideoEgg.

[ 2008.07.09 | News Article ]

As reports surface that Google is struggling to make money off YouTube, Web video advertising company VideoEgg announced the launch of five new kinds of video ads it hopes will be more engaging to users.

[ 2008.07.09 | News Article ]

Leading Brands Experience Higher Level of User Interactivity with Better ROI

[ 2008.07.09 | Press Release ]

Rich Media Network Recognized for Continued Growth and Advertising Innovation

[ 2008.06.21 | Press Release ]